A fountain in front of an Eiffel Tower replica in Shenzhen

Mainland China Shenzhen RFID · Digital payments

From Hong Kong to Shenzhen: Zicket's first Mainland China deployment

The story

The Great China Entertainment Company (GCEC) is the Mainland China arm of Great Entertainment Group. A completely cashless event in a new market, at Window of the World in Shenzhen.

With properties and events across Asia-Pacific, this was the group's first venture into Mainland China, with a summer residency at Window of the World theme park in Shenzhen.

Client: Great China Entertainment Company (GCEC)
Venue: Window of the World, Shenzhen
Market: Mainland China
Services: Open-loop RFID
Digital payments
Localised apps

The challenge

01
A new market
The client needed to adapt a proven product and familiar operational processes for a new market with distinctly different transaction methods and payment expectations.
02
Mobile-first payments
Given China's rapid adoption of mobile digital payments, careful research and positioning were essential so the event and consumers experienced the smooth, familiar transaction methods they expected.

What we delivered

Zicket deployed a localised open-loop RFID and digital payment solution.

Pay your way
Consumers paid the way they chose, directly at the attraction, using the Zicket RFID card or mobile digital payment: Alipay, WeChat Pay, QQ Pay and UnionPay.
Localised for staff
Staff used fully translated applications displaying Simplified Chinese text.

The result.

By consolidating payment options through a single aggregator, the solution kept full performance reporting, delivered a seamless experience for consumers and organisers, and achieved a completely cashless event in a new market.