The KOOZA cast take a bow in the big top at Central Harbourfront

Theatre & family Hong Kong · 2025 Ticketing · Marketing · Payments

A spectacular return for Cirque du Soleil.

120K+tickets sold
64shows
0minutes of downtime
7 yrssince KOOZA was last in Hong Kong

The story

After seven years away, Cirque du Soleil brought KOOZA back to Hong Kong's Central Harbourfront. Zicket ran the whole customer journey, from the first ticket sold to the last drink at the bar.

As lead ticketing partner for the summer season presented by UBS, we worked alongside Harbour Mast Productions, Great Entertainment Group and Mast International to deliver ticketing, box office, a large reseller and OTA network, marketing, and every F&B and merchandise point of sale on site.

Client: Harbour Mast Productions, with Great Entertainment Group and Mast International
Venue: Big top, Central Harbourfront, Hong Kong
Season: Summer 2025 · 64 shows
Services: Ticketing
Resellers & OTAs
Digital marketing
F&B and merch POS

The challenge

01
A global brand's standards
Cirque du Soleil expects world-class execution and brand protection at every touchpoint.
02
Peak demand from day one
The return after seven years drove huge on-sale volumes that systems had to absorb without a blip.
03
Many channels, one inventory
Box office, online, resellers and OTAs all selling the same seats at consistent prices.
04
More than tickets
Every F&B and merchandise sale on site needed to run through the same trusted partner.

A Zicket ticket held up in front of the KOOZA big top — Every ticket, online, at the box office or through a reseller, issued from one Zicket system.

What we delivered

One team across the three pillars, with daily support from on-sale to the final show.

Ticketing
End-to-end ticketing from sales strategy to show-day operations, with box office and a large reseller and OTA network managed from one inventory.
Digital marketing
The full Zicket marketing mix: zicket.co, social, email newsletters and paid advertising, all driving to one checkout.
Payments & POS
Integrated point of sale for every F&B and merchandise outlet on site, supported live throughout all 64 shows.