Societe Generale Rugby World Cup Fanzone: one fan card for every match
- 45matches screened
- 1fan card for all of them
The story
Societe Generale, in association with the Hong Kong Rugby Union, hosted the official Rugby World Cup Fanzone at AIA Vitality Park. One Zicket fan card carried fans through all 45 games.
Fans came to support their team for the first Asian Rugby World Cup on a huge outdoor screen in Central, Hong Kong, with food and beverage, special guests, activities and a large corporate VIP lounge.
- Client
- Societe Generale, with Hong Kong Rugby Union and Oolaa Group
- Venue
- AIA Vitality Park, Central, Hong Kong
- Dates
- 20 September to 2 November · 45 games
- Services
- Cashless payments
- F&B POS
- Online top-ups
- Post-event refunds
The challenge
-
01
A short sales window
The Fanzone had a short window to maximise sales opportunities.
-
02
Speed at peak times
The client required fast transaction times and a POS system that could provide insightful data instantly to maximise F&B sales during key service times: pre-game, half time and post-game.
What we delivered
Zicket worked alongside key stakeholders Societe Generale, HKRU and Oolaa Group to provide a fast, accurate solution.
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Fan card payments
All F&B collated from 20 September to 2 November, with a membership-style payment card that encouraged repeat custom.
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Advance credits
Customers could buy advance credits through the website to top up their fan card quickly and easily.
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Refunds
Funds carried over to each game, and fans could process a post-event refund direct to their chosen bank.
The result.
The event received great feedback from customers, sponsors and media, and for the ease of use of the Zicket system. Stakeholders found the system easy to learn and received figures quickly and accurately.
- 45games screened
- 1fan card for every game
All food & beverage outlets and merchandise stores could provide guests with quick 'one step', 'one tap' transactions using the branded zicket card. The technology was easy to use and simple to teach catering staff, plus having onsite zicket team support when needed. I would have no hesitation to reuse the zicket system at similar events in the future.
