AIA Carnival RFID: retiring the token system for cashless
- HK$300K+staffing costs saved
- 10xF&B share of revenue
The story
The award-winning AIA Great European Carnival is the largest carnival in Hong Kong history, welcoming up to 1 million guests a year. Zicket replaced the token system with ticketing, access control and cashless payments in one.
Heading into its fifth birthday, the carnival wanted a bold new look and a fresh focus on technology and innovation, across 500+ live entertainment events and 120 rides.
- Event
- AIA Great European Carnival, 5th birthday
- Venue
- Central Harbourfront, Hong Kong (36,000+ sq m)
- Scale
- Up to 1 million guests a year
- Services
- Ticketing
- Access control
- Cashless RFID
- Daily reporting
The challenge
-
01
A complex set-up
The carnival needed a flexible, end-to-end solution for a complex event set-up.
-
02
The token problem
Previous years ran on tokens, with no real-time insight and a lot of time spent counting tokens.
What we delivered
Zicket worked closely with marketing, sales, finance and operations to digitalise and streamline people and event management.
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Ticketing and access
The full customer journey across ticketing and access control, with online and advance sales.
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Cashless payments
RFID top-ups replaced tokens, cutting transaction times and increasing top-up value and spend.
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Daily data
Daily reports across every system, so the team could make instant, data-driven decisions while the event was running.
The result.
The best carnival to date. Not counting tokens alone saved over HK$300,000 in staffing costs, and F&B grew from 1% of the carnival's overall revenue to 10%.
- +900%F&B revenue
- 6.5transactions per second
- +37%average order value
- +60%ticket revenue
The daily reports on all systems being run throughout the Carnival (over 36,000 sq m) were received on time every day and provided a thorough and detailed breakdown on all aspects of sales across the event. This has revolutionised the way we work internally, providing extremely thorough and intricate information on our event. The high speed at which the information was available was exceptional and exemplary. The team are efficient and quick as well as personable. It's a delight to work with Zicket and we look forward to strengthening our relationship over the coming years.
