Zicket’s Continued Partnership with DXB Live

Zicket’s Continued Partnership with DXB Live

Jonny Chatfield

At Zicket, we are thrilled to spotlight our ongoing collaboration with DXB Live, the premier events agency in the Middle East renowned for its dynamic approach to creating spectacular events. Since its establishment in 2005, DXB Live has grown into a powerhouse, known for orchestrating a diverse array of events from music festivals and trade fairs to art exhibitions and more. Our partnership began in 2022, and since then, we have been integral in enhancing event their event experiences with our advanced RFID solutions.

A Journey of Success

Our relationship kicked off with the magical Winter Wonderland event in Abu Dhabi in 2022, marking our first venture in the UAE. This project set the tone for a series of successful collaborations, including Candy Land in 2023 and a subsequent enchanting Winter Wonderland later that year.

Key Highlights from Our Partnership

  • Winter Wonderland 2022: Our introduction to the UAE's event scene where we implemented bespoke RFID solutions that streamlined operations and elevated the guest experience.
  • Candy Land 2023: Hosted at Al Maryah Island’s South Plaza, this Halloween event showcased our capability to adapt our technology to enhance thematic and seasonal festivities.
  • Winter Wonderland 2023: We returned to Al Maryah Island to support this event, proving our solutions' effectiveness in managing large-scale public gatherings and enhancing festive celebrations.

Feedback from our collaborative events has been overwhelmingly positive, highlighting the significant impact of Zicket's RFID solutions on operational efficiency and customer satisfaction. Our technology has been crucial in accelerating transaction times, allowing for a quicker turnover of customers at activity stations and reducing queues. This enhancement is particularly vital during peak event times, ensuring that attendees spend less time waiting and more time enjoying the festivities.

Moreover, our solutions have streamlined financial operations by minimising cash handling, thus reducing the risks associated with physical transactions and enhancing the security of event revenue streams. The introduction of pre-loaded RFID cards for VIP and media guests has not only expedited access to services and attractions but has also provided an exclusive, hassle-free experience for important attendees, reinforcing the premium nature of the events.

Our live reporting capabilities have been a game-changer for DXB Live's management team. By offering real-time access to data, our system has enabled event organisers to monitor attendance and consumption patterns as they happen, making it possible to adjust logistics and resources dynamically. This level of granularity in data has been instrumental in making informed decisions that directly impact the success of the event and improve future planning and execution strategies.

Exciting Future Collaborations

Looking forward, Zicket is set to continue this fruitful partnership into 2024 with the upcoming Candy Land and Winter Wonderland events. Our commitment is to keep delivering innovative solutions that not only meet but exceed the evolving demands of event management.

Zicket’s Pledge to Innovation and Excellence

Our ongoing work with DXB Live exemplifies Zicket's dedication to leading the edge in event technology. We are excited to keep pushing the boundaries and exploring new ways to refine and enhance the event-going experience.

Stay Connected

Follow our journey on social media and keep an eye on our blog for the latest updates and behind-the-scenes looks at how we're revolutionising events with DXB Live and beyond.

Zicket and DXB Live are setting the standard for what it means to create unforgettable events. Here’s to continuing our partnership and to the many innovations yet to come!