We're delighted to announce that Zicket has been awarded Silver in the Best Brand - Entertainment category at the prestigious Asia eCommerce Awards! This recognition celebrates our transformative work with the AIA Carnival and The World Circus, alongside our valued partners OCPR.
The 2023/24 season of AIA Carnival marked a significant milestone in Hong Kong's event landscape, and we're proud that our innovative solutions played a crucial role in its triumphant return. As part of the Great Entertainment Group family, this win is particularly special - it demonstrates how our technology and marketing expertise helped elevate one of Hong Kong's most beloved winter traditions.
Breaking New Ground
Our submission, "A Triumphant Return For AIA Carnival & The World Circus," showcased impressive achievements across multiple fronts:
- A remarkable 141% year-over-year increase in online ticket sales
- Reduction in box office sales by 51%, streamlining the entire ticketing process
- Record-breaking paid advertising results with a 52.84x ROAS for the Carnival and an incredible 135.41x ROAS for The World Circus
- Over 400% revenue increase through expanded distribution channels
Innovation Meets Entertainment
We revolutionised the event experience through:
- Seamless integration of RFID technology for onsite activities
- Enhanced corporate booking flexibility
- Strategic email campaigns achieving open rates up to 43.8%
- Streamlined operations reducing hard stock ticket usage by 54%
A Collaborative Success
Working alongside Great Entertainment Group as event organisers and OCPR as our marketing partners, we've demonstrated how combining expertise in technology, event management, and marketing can create extraordinary results.
Looking ahead, this silver award motivates us to continue pushing boundaries in the event ticketing and marketing space. As we prepare for AIA Carnival's 10th birthday celebration this winter, we're more excited than ever to keep innovating and creating unforgettable experiences for Hong Kong's event-goers.
Thank you to our partners, the judging panel, and most importantly, to the millions of Carnival-goers who trust us with their entertainment experiences. While being runner-up to LEGO is no small feat, this recognition drives us to aim even higher in the future!