We're thrilled to announce that Zicket, in collaboration with OCPR and Greater Bay Media Entertainment (GBME) Limited, has won Gold for Best Social Media Strategies at the prestigious Marketing-Interactive Digiz Awards!
This award recognises our collective efforts in revolutionising the social media presence of The Grounds, Hong Kong's premier outdoor cinema experience. In a fiercely competitive field, our innovative approach to social media marketing stood out, demonstrating the power of strategic collaboration in the events industry.
Reimagining The Grounds for a Post-Pandemic World
The challenge we faced was significant: how to keep The Grounds relevant and compelling in a market flooded with event choices after COVID-19 restrictions were lifted. Our team, working closely with OCPR and GBME, developed a strategy that transformed The Grounds from a pandemic-era necessity into a beloved Hong Kong tradition.
Our Winning Strategy
We shifted The Grounds' social media approach from sales-focused broadcasts to engaging, community-centered content. By highlighting the emotional and traditional aspects of outdoor cinema, we deepened audience engagement and loyalty.
Key to our success was a diverse content strategy. We collaborated with internal team members, in-house designers, external content creators, and influencers to produce a rich mix of content. This approach led to significant increases in organic reach, engagement, and profile visits across social platforms.
Impressive Results
The numbers speak for themselves:
- 387% growth in mailing list size
- 48.79% increase in Instagram followers
- 82.7% boost in organic reach on Instagram
- 61.7% increase in organic reach on Facebook
These metrics underscore how our strategy successfully transitioned The Grounds from a pandemic-era novelty to a cherished annual tradition, reaffirming its position as a premier entertainment choice in Hong Kong.
Looking Ahead
This award motivates us to continue innovating in the event ticketing and marketing space. We're excited to apply these learnings to future projects, always aiming to create unforgettable experiences for event-goers.
A huge thank you to our partners at OCPR and GBME, and to the vibrant Hong Kong community who embraced The Grounds. Your support and engagement made this success possible.
Stay tuned for more exciting developments from Zicket as we continue to push the boundaries of what's possible in the events industry!