Scaling electronic music events with Magic Room
- 35 to 500guests within weeks of launch
- 600+then sellouts at larger venues
- RFIDcashless across door and F&B
The story
Magic Room began as about 35 people in a room. Within weeks it was 250, then 500,and the ops could not keep up with the night.
Co-founded by Remy and Leo, Magic Room started on 15 August 2020 to reconnect people around electronic music in Hong Kong. Queues, cash handling and no clean data on the night were the wall. They needed a partner who understood live electronic music and could bring carnival-scale ops. Zicket took ticketing, RFID access and cashless payments, with staff and systems that scale with the room.
- Industry
- Concerts & festivals
- Location
- Hong Kong, and Asia touring partners
- Partner
- Since Magic Room's early growth years
- Services
- Ticketing
- RFID
- Cashless
- On-site ops
The challenge
-
01
The room outgrew the ops
The first nights were tiny. Within a few weeks they were at 250, then 500, and the old way of running the door and the till broke.
-
02
No picture of the night
Queues, cash on site, and nothing reliable to say what had actually happened once the lights came up.
What we delivered
Zicket runs the inventory, the door and the payments, so Remy and Leo can keep building the night.
-
One inventory
Ticketing across channels, from a single inventory.
-
RFID at the door
Access control and real-time attendance.
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Cashless payments
Guests can take their phone and they are good to go, across the door and F&B.
-
The next show
On-site support and post-event data, so the next night is better than the last.
The result.
Faster doors, less cash on site, and room to grow capacity without rebuilding the ops each time. Magic Room keeps pushing electronic music from Asia outward. Zicket stays the ops and ticketing layer underneath, so growth does not break the night.
- 35 to 500guests within weeks of launch
- 600+then sellouts at larger venues
- RFIDcashless across door and F&B
Take your phone and you're good to go.
Going cashless has benefited Magic Room from a safety perspective because there's a lot less cash to be handled on site by the staff.
We found that working with Zicket made the whole operation part a lot smoother and we both supported each other.
Zicket have a much more carnival experience, like bigger events. So this is the perfect relationship we could dream.
Remy and Leo · Co-founders, Magic Room
