HKFC Citi Soccer Sevens is a globally recognised event, bringing together the brightest stars and emerging talents in football. However, even with a stellar reputation, the organisers understood the importance of an innovative marketing strategy and a reliable ticketing partner to drive ticket sales.
Understanding The Challenge
The HKFC Citi Soccer Sevens is a prestigious international football tournament that garners global interest every year. Although the event carries a rich legacy and significant standing, the organisers understood the challenge of extending their reach, enhancing audience engagement, and boosting ticket sales. This task was further amplified by a crowded event market in Hong Kong in, which saw an influx of both new and returning events in the summer of 2023 after a prolonged Covid-19 hiatus.
Deploying the Solution
Zicket was brought on board as the event's ticketing partner, ready to tackle these challenges head-on. We delivered an integrated approach, combining our state-of-the-art ticketing service with targeted digital marketing strategies.
We harnessed the capabilities of Eventbrite Boost, designing and executing a highly targeted ad campaign across Facebook and Instagram. Our focus extended beyond just driving ticket sales; we aimed to cultivate an engaged community of followers for future retargeting.
In addition to this, we offered supplemental marketing support via our email and social channels, enhancing the event's visibility and engagement.
Impressive Outcomes
Our strategy paid off handsomely. Zicket's precise digital marketing campaign reached 27,376 potential attendees, yielding 1,282 link clicks and generating an impressive HK$39,149.66 in revenue. Most significantly, we achieved a staggering 49x return on ad spend, meaning that for every HK$1 invested, HK$49 was made in return.
Appreciation From The Client
Ryan Matthysen, the event's organiser was full of praise for our contribution to the event's success.
Partnering with Zicket for this year's HKFC Citi Soccer Sevens was a game-changer. Their innovative approach to digital marketing significantly boosted our ticket sales and ensured that our event was seen by the right audience in Hong Kong. The ticketing was a breeze to navigate, making the process seamless for both us and our attendees. Zicket's attentive and dedicated team ensured smooth operations, always ready to help whenever needed. Zicket's work was a significant contributing factor to the event's resounding success. I can't recommend them highly enough for their stellar service and performance.
Ryan Matthysen - Event Organiser, HKFC Citi Soccer Sevens
Conclusion
Our successful partnership with HKFC Citi Soccer Sevens underscores the profound impact of targeted digital marketing on ticket sales and audience engagement. Zicket's unique blend of innovative marketing, efficient ticketing, and dedicated email and social channel support led to a successful campaign that exceeded all expectations. This case serves as a testament to our commitment to delivering exceptional results and driving the success of our clients' events.
So, whether you're planning a small gathering or a large-scale festival, let Zicket take your event to the next level. Contact us today to see how we can amplify your event's success.
