The Hong Kong Observation Wheel against a blue sky

Attractions & venues Hong Kong

Hong Kong Observation Wheel: a long-term partner for the city's favourite ride

1M+visitors a year
5 yrspartnership

The story

The Hong Kong Observation Wheel and AIA Vitality Park is one of Hong Kong's most popular tourist attractions, on the Central Harbourfront. The partnership was extended by two years beyond the initial three-year term.

Operated by The Entertainment Corporation Limited (TECL), the wheel welcomes over 1 million customers a year. Zicket is its full-service ticketing partner.

Client: The Entertainment Corporation Limited (TECL)
Venue: Hong Kong Observation Wheel and AIA Vitality Park, Central Harbourfront
Partnership: 3-year term, extended by 2 years
Services: Ticketing
Access control
Contactless payments
Capacity controls

The challenge

01
A year of uncertainty
2020 was a challenging year for the events and entertainment sectors, with anti-epidemic measures and restrictions on business activity and public gatherings.
02
One partner for everything
The wheel needed a flexible, forward-thinking long-term partner with a one-stop-shop solution for HKOW, AIA Vitality Park, F&B outlets and third-party events and attractions.

What we delivered

As full-service ticketing partner, Zicket aligned its goals with the wheel's and introduced features to support a safe return in line with local government guidelines.

System features
Pre-registration and ticketing, self-scan access control, contactless payments, digital track and trace, real-name ticketing, custom health declarations, capacity controls and timed-session ticketing.
On-site operations
Socially distant queuing, mask wearing, contact-free temperature checks, single-group gondola rides, hand sanitiser and increased cleaning.
Beyond the wheel
The same toolkit enabled health and wellness classes to reopen and The Grounds to open at AIA Vitality Park.

The result.

The service partnership was extended for an additional two years beyond the initial three-year term, and Zicket's toolkit enabled customers to return safely in 2020.