The Great Circus of Europe: every channel in one system
- +40%advance sales
- +36%total sales
The story
The Great Circus of Europe returned to Hong Kong for its second year as part of the AIA Carnival. Zicket ran the full ticketing allocation from one system, across 185 shows in 65 days.
Produced by Gandey's world-famous circus and promoted by The Great European Carnival, the show ran for over 65 days with 185 shows.
- Client
- Gandey's Circus, with The Great European Carnival
- Venue
- AIA Carnival, Central Harbourfront, Hong Kong
- Season
- 65+ days · 185 shows
- Services
- Ticketing
- Access control
- Corporate sales
- Resellers
- Marketing campaigns
- On-site sales
The challenge
-
01
One system for every seller
The client needed a modern ticketing and access control provider to streamline ticketing solutions, add insight and align with third-party providers to manage the full ticketing allocation centrally via a one-solution system.
What we delivered
Zicket was enlisted as the lead agent, with a full-spectrum ticketing solution.
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Ticketing
Online sales, buy-outs and corporate sales, on-site sales and entry management, all from one system.
-
Marketing
Marketing campaigns and discounts, with live sales data and tracked ROI allowing live adjustments.
-
Resellers
Multiple sales channels and third-party resellers added via one system.
The result.
Greater insight, rich data and live sales information allowed for an integrated marketing campaign and tracked ROI, resulting in live adjustments and valuable insight and data for future shows.
- +36%sales growth
- +40%advance sales growth
- +37%revenue growth
We were impressed with Zicket as a ticket agency provider, their flexibility both online and live on site coupled with a variety of reports, suited our event and needs.
