Living ‘Healthier, Longer, Better Lives’ with AIA Healthfest

Living ‘Healthier, Longer, Better Lives’ with AIA Healthfest

Jav Hanif

Client

AIA is a market leader in the insurance sector and the title sponsor of the AIA vitality park with their health and wellness brand, Vitality.

Challenge

To launch their new brand promise of ‘Healthier, Longer, Better Lives’ AIA organised a week worth of talks, classes and activities at AIA Vitality Park, Hong Kong. The event kicked off with a cooking session with global ambassador David Beckham and included 60 activities over 6 days.

Solution

Zicket was enlisted to handle session registration and redemption to ensure true and accurate data was captured, the classes were not oversubscribed and that customer and the organiser had a seamless experience.

The system allowed AIA to easily list numerous activities, sessions and events, have live access to sales data, redemption stats and collect customer data as part of the checkout flow.

The Zicket team were professional and helpful from day 1, helping to set up the backbone to what was a very successful event. They were on call throughout to answer questions and help train event staff to use their systems. I would highly recommend Zicket and look forward to working with them again in the future.

Sebastian Page - Brand & Activation Manager, AIA Vitality Park

Days
6
Activities
60
Attendees
40K

Results

The customer, client and organiser all enjoyed an integrated and seamless registration and on-site redemption process.